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- By Christopher Cooper
- 02 Mar 2026
A bulky Pacific bluefin tuna caused a stir at the Toyosu fish market this Monday, securing a unprecedented bid of 510.3 million yen (3.2 million US dollars; £2.4m) during the venue's opening auction of the calendar year.
The successful offer for the 243-kilogram fish was submitted by the operator of a well-known sushi chain, which operates restaurants across the country and internationally.
"An inaugural tuna brings a prosperous start," stated the business owner, a regular figure at the annual new year's auction.
Referred to as the Tuna King, this industry figure is renowned for placing high bids for bluefin tuna at these symbolic January auctions.
After the auction, the winner informed the press that he was "taken aback at the amount," noting, "I expected we would be able to buy it a little for less, but the price skyrocketed before you knew it."
This latest acquisition surpasses his previous historic purchases:
Even after once commenting that he thought he "bid too high," he has now gone on to surpass his own record once again.
The inaugural auction at the Tokyo fish market is typically characterized by sky-high prices. In the prior year, the first tuna was bought for 207 million yen by a separate culinary group, which stated the fish would be available at its restaurants throughout the country.
The high-energy energy at the fish market during these early morning auctions has become a major spectacle in Tokyo. Monday's auction, which commenced around 05:00 local time, was equally bustling.
The extremely valuable tuna was promptly prepared for patrons at the bidder's sushi restaurants soon after the auction concluded.
"I feel like I've begun the year in a positive way after consuming something so lucky as the year starts," said one happy diner.
Elara is a seasoned writer and digital storyteller with a passion for exploring diverse literary genres and empowering others through words.